SimilarWeb is a global cross-device market intelligence company used by 100,000s of businesses worldwide, including Google, eBay, Nike, and United Airlines, to discover, decide and deploy their digital strategy. SimilarWeb has raised $65 million to date and currently employs more than 250 people across 8 global offices. SimilarWeb was recognized in 2015 as one of … Read more
Introduction to SEO SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. All major search engines such as Google, Bing and Yahoo have primary search results, where web pages and other content such as videos or local listings … Read more
In the past few years, social media marketing earned a lot of limelight. Hence today when we evaluate a competition on social media platforms, the first and foremost thing that strikes any marketer is to keep an eye on their adversary’s activities. Nowadays every businessman uses social media sites for promoting their products to their … Read more
What is a Log Management System A log, in a computing context, is the automatically produced and time-stamped documentation of events relevant to a particular system. Virtually all software applications and systems produce log files. Log management is the collective processes and policies used to administer and facilitate the generation, transmission, analysis, storage, archiving and … Read more
Native advertising is the use of paid ads that match the look, feel and function of the media format in which they appear. Native ads are often found in social media feeds, search engines, or as recommended content on a web page. Unlike display ads or banner ads, native ads don’t really look like ads. … Read more
An excellent keyword research tool has been created by the KeywordSpy founders, which will tell about those keywords that are being used by the client’s competitors for advertising their business. These keywords are used to increase the ranking of a particular website on the various search engines like Bing, Yahoo, Google, and so on. It … Read more